Marketing Basics Lunch and Learn Talk in New Zealand

Welcome to our exclusive “Marketing Basics” Lunch and Learn Talk, where the dynamic world of marketing meets the scenic beauty of New Zealand. Marketing forms the cornerstone of business success, and understanding its fundamental principles is essential for thriving in today’s competitive landscape. In the picturesque setting of New Zealand, this session invites you to embark on a journey into the core concepts and strategies that drive effective marketing campaigns.

Amidst the breathtaking landscapes of New Zealand, join us for an insightful exploration of marketing basics. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to learn the ropes, this talk offers practical insights and actionable strategies to help you navigate the ever-evolving realm of marketing. Let’s come together to unravel the mysteries of marketing and unlock the potential for success in the dynamic business environment of New Zealand.

Talk Objectives:

  1. Understanding the Concept of Marketing:
    Participants will grasp the fundamental principles and concepts that underpin the field of marketing, including its role in business growth and development.
  2. Identifying Target Markets:
    Learn how to identify and define target markets effectively by analysing demographics, psychographics, and consumer behaviour.
  3. Exploring Marketing Mix Elements:
    Understand the components of the marketing mix, including product, price, place, and promotion, and how they interact to influence consumer purchasing decisions.
  4. Creating Compelling Value Propositions:
    Discover techniques for developing unique value propositions that resonate with target audiences and differentiate products or services from competitors.
  5. Understanding Consumer Behaviour:
    Explore the factors that influence consumer behaviour, such as cultural, social, personal, and psychological factors, and how they impact purchasing decisions.
  6. Utilising Digital Marketing Channels:
    Learn about various digital marketing channels, including social media, email marketing, search engine optimisation (SEO), and content marketing, and how to leverage them effectively.
  7. Measuring Marketing Performance:
    Explore key performance indicators (KPIs) and metrics used to evaluate the effectiveness of marketing campaigns and initiatives.
  8. Developing Marketing Strategies:
    Gain insights into the process of developing comprehensive marketing strategies aligned with business objectives and target market needs.
  9. Understanding Branding and Positioning:
    Learn about the importance of branding and positioning in marketing, and how to create and maintain a strong brand identity in the marketplace.
  10. Adapting to Market Trends and Changes:
    Explore strategies for staying agile and responsive to market trends, changes in consumer preferences, and advancements in technology.

Join us for an immersive exploration of marketing basics at our upcoming Lunch and Learn Talk in New Zealand. Take this opportunity to equip yourself with essential knowledge and skills that will empower you to excel in the dynamic world of marketing.

Secure your spot today by registering for our Marketing Basics lunch talk. Don’t miss out on this chance to gain valuable insights, network with industry professionals, and take your marketing expertise to the next level. Reserve your seat now and embark on a journey towards mastering the fundamentals of marketing in the vibrant landscape of New Zealand.

More Information:

Duration: 60 minutes

Fees: USD 1899.97  USD 661.00

For more information please contact us at:

If you would like to register for this talk, fill out the registration form below.

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